Kooksoondang Exports Limited Edition Japanese 'Saeng Makgeolli Fireworks Festival Special'

Limited Export of 100,000 Bottles Timed with Japan Fireworks Festival

Kuksundang announced on the 16th that it will export a total of 100,000 bottles of the Japan limited edition ‘Kuksundang Saeng Makgeolli Fireworks Festival Special’ to Japan.

Kuksundang first exported the ‘Kuksundang Saeng Makgeolli Fireworks Festival Special’ to Japan during the Japanese ‘Fireworks Festival (Hanabi)’ in 2016 and continued to export it as a limited-time product annually until 2019. Exports were suspended from 2020 to last year due to the impact of COVID-19 but resumed this year after four years. This product will be sold exclusively in the Tokyo and Osaka regions.

The ‘Kuksundang Saeng Makgeolli Fireworks Festival Special’ is the same product as the Kuksundang Saeng Makgeolli distributed domestically. It applies Kuksundang’s patented fermentation control technology and uses a completely sealed cap to block outside air, maintaining the freshness of the taste for a long time. The refreshing natural carbonation naturally generated during fermentation and the tangy flavor of lactic acid bacteria combine to create an excellent refreshing sensation.

Kuksundang’s exports to the Japanese market have expanded significantly, supported by the local channel expansion of 1000 Billion Prebio Makgeolli and Flavor Makgeolli, as well as various local activities for Baekseju and Kuksundang Saeng Makgeolli. Last year, exports increased by more than 51% compared to the previous year, ranking first in growth rate among Kuksundang’s major export countries.

A Kuksundang official said, “The Kuksundang Saeng Makgeolli Fireworks Festival Special, launched with the theme of Japan’s representative summer festival, the Fireworks Festival, to pioneer the makgeolli market in Japan, has resumed exports after four years due to COVID-19,” adding, “We plan to continue pursuing localization strategies such as developing special products linked to local festivals to globalize makgeolli.”

This content was produced with the assistance of AI translation services.