Lotte Chilsung Unveils 'Cantata Black Plus' Ad Featuring Model Song Joong-ki
Functional Coffee for Body Fat Reduction Benefits Revealed
Lotte Chilsung Beverage announced on the 15th that it will launch 'Cantata Black Plus' along with an advertisement featuring actor Song Joong-ki as the model.
![Actor Song Joong-ki stars as the model in the Cantata Black Plus commercial <br>[Photo by Lotte Chilsung Beverage]](http://www.asiae.co.kr/news/img_view.htm?img=2023061510584164798_1686794321.jpg)
Actor Song Joong-ki stars as the model in the Cantata Black Plus commercial
[Photo by Lotte Chilsung Beverage]
Lotte Chilsung Beverage explained that Song Joong-ki, who gives a sense of trust based on his wide acting spectrum and diverse image, was selected as the advertising model because his image aligns well with the characteristics of the Cantata brand, which reflects various consumer preferences.
The advertisement, with the concept of "lightly enjoying a different kind of coffee," stylishly expresses the characteristics of Cantata Black Plus, a black coffee containing "green coffee bean distillate," through a contrast where a black-and-white video transitions to green. Through this advertisement, Song Joong-ki newly introduced Cantata Black Plus, which contains functional ingredients that may help reduce body fat.
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The new advertisement can be viewed on Lotte Chilsung Beverage’s official YouTube channel, TV commercials, Instagram, and more. Starting with the ad airing, Lotte Chilsung Beverage plans to carry out various promotions such as events and online experience groups.
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