Orion Launches 'Goraebab Alssongdalssong Memory Game Edition'

Orion announced on the 15th that it has launched the ‘Goraebab Alssongdalssong Memory Game Edition’ to provide not only the joy of eating but also a unique fun experience.

The Goraebab Alssongdalssong Memory Game Edition features a ‘memory game’ on the back of the package, where players flip multiple cards and quickly find two matching pictures. It is offered in two versions: ‘Ladu and Heroes,’ where Goraebab’s representative characters like ‘Ladu,’ ‘Muneokeu,’ and ‘Jingeojinga’ transform into heroes, and ‘Ladu and the Sports Team,’ where they become sports stars.

Along with the product launch, various events will be held until August 31. Participants can automatically enter by posting photos of enjoying the memory game with family and friends or videos of completing the game the fastest on their personal social networking services (SNS) with the required hashtags. A total of 150 winners will be selected by drawing to receive prizes such as Ladu dolls, a set of three compliment badges, and one box of Goraebab. Detailed participation methods can be found by scanning the QR code printed inside the package.

Launched in 1984, Goraebab is a fun-concept snack enjoyed for both its entertainment and taste, establishing itself as a beloved national snack for all ages by offering various enjoyable experiences through its characters. It has also captured the taste buds of global consumers by developing localized flavors such as BBQ, seaweed, and tomato in Vietnam and China based on localization strategies.

This content was produced with the assistance of AI translation services.