CU Launches Jongga Kimchi Ready-to-Eat Meals... "From Gimbap to Noodles"
Utilizing Baechu, Pa, Yeolmu Kimchi, and More
CU announced on the 14th that it will collaborate with Daesang's kimchi brand 'Jongga' to introduce gimbap, triangular gimbap, noodles, lunch boxes, and more.
The newly launched products emphasize the authentic taste of kimchi by generously including baechu kimchi, pa kimchi, and yeolmu kimchi. The Kimchi Table Lunch Box contains white rice, bulgogi, baechu kimchi, pa kimchi, and yeolmu kimchi. The Crispy Yeolmu Bibimbap offers a hearty meal with a combination of tuna, yeolmu kimchi, and cabbage.
The Yeolmu Kimchi Rolled Noodles and Bibim Noodles will have a free cup ice giveaway event until the end of this month. Additionally, when purchasing one type of noodles and one regular product, CU membership points can be accumulated to generate 2 stamps in Pocket CU, and by pressing the apply button, a total of 1,000 winners will be selected by lottery to receive a 1kg package of Jongga Poggi Kimchi.
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A BGF Retail official stated, “Kimchi is one of the indispensable side dishes on Korean dining tables, so it is treated as one of the most important menus in convenience store ready meals,” adding, “Through the excellent quality of Daesang Jongga Kimchi and CU’s differentiated recipes, these products will be able to stimulate customers’ appetites during the summer season.”
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