Duvetica "Expanding Premium Outdoor Lifestyle Brand"
F&F Launches Italian Premium Brand
Reveals Functional Fabric Line at Convention
F&F's Italian premium brand 'Duvetica' announced on the 13th that it will expand the brand into a 'premium outdoor lifestyle' through a convention.
At the convention held on the 8th and 9th at Andaz Seoul Gangnam, Duvetica introduced the new brand direction starting from this fall/winter (FW) season and showcased premium padding jackets representing the brand along with functional items such as Gore-Tex, windbreakers, and anoraks.
Among these, the company explained that the transitional season padding jackets and windproof jackets made with Gore-Tex material, the season's key items, received great attention. Additionally, women's products featuring Duvetica's signature logo tape and transitional jackets implementing the identity by partially applying the signature glossy material on the hood also attracted attention.
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A Duvetica representative stated, "We plan to create a more expanded outdoor lifestyle brand based on premium functional materials."
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