Paldo Launches 'Waimono' Big-Size Shopping Mall and 'Wangttukgeong Goods'

5 Types Including T-Shirts, Hats, Socks, and Towels

Paldo, a comprehensive food company, announced on the 12th that it has collaborated with the men's big-size clothing specialty mall 'Baimono' to launch 'Wangttukgeong Goods.'

Paldo 'Wang Ttukgeong' Brand Goods Released
Photo by Paldo

The goods were planned in five types so that the whole family can enjoy them together: ▲Wangttukgeong hat ▲KING T-shirt ▲children's T-shirt ▲socks ▲towel. They feature various styles including Korean and English logos, illustrations, and calligraphy. The unique design of Wangttukgeong was reinterpreted and applied. From today, they can be purchased at the official Baimono online mall.

Paldo is increasing the brand awareness of Wangttukgeong through various collaborations and product category expansions. Last year, it introduced 'Kingttukgeong,' the spiciest cup noodle in Korea. Last month, it launched two types of 'Gatttukgeong' with enhanced components such as soup. Through this, the brand lineup ranges from regular cup noodles to premium products. This is the third collaboration between Wangttukgeong and clothing.

Kim Myungwan, Paldo Noodle BM Manager, said, "The two brands, sharing the common denominator of 'big,' collaborated to bring joy to customers," adding, "We will strive to offer many small pleasures in everyday life through differentiated marketing."

This content was produced with the assistance of AI translation services.