LG HelloVision Partners with Haenam-gun to Launch 'Ttangkkeut Village Haenam Kimchi'

First Product Through 'Original Local Taste'
Developed and Released 'Haenam Kimchi' in Partnership with Haenam-gun
From Raw Materials to Producers, the 'Region' Takes the Lead

The first local product created through collaboration between cable TV regional channel commerce and local governments has been born. It is 'Ttangkkeut Village Haenam Kimchi,' jointly developed by LG HelloVision and Haenam County in Jeonnam. This product features fresh ingredients grown in Haenam, the 'birthplace of kimchi,' with the region playing the leading role from production to brand development. It is expected to contribute to revitalizing the local economy.

On the 12th, LG HelloVision announced, "The first regional win-win product has been born." They jointly developed and distributed Haenam Kimchi, a regionally specialized product using raw materials from Haenam. Ttangkkeut Village Haenam Kimchi is the first product of LG HelloVision regional channel commerce's 'Original Local Taste (O.Lo.Te)' project. This project discovers raw materials grown locally and collaborates with local manufacturers to create specialized products. Starting with Haenam Kimchi, LG HelloVision plans to continuously discover original regional commerce products from all corners of the region.

This project embodies 'local' in every process from production to distribution. The kimchi launched this time sources raw materials through Haenam County's directly managed online shopping mall, 'Haenam Miso,' and contracts local manufacturers. LG HelloVision utilized its regional channel commerce capabilities to develop and brand the product. All main ingredients of the kimchi, including napa cabbage, sun-dried salt, red pepper powder, and garlic, are sourced from Haenam. Additionally, 'jabeo-jeot,' a secret recipe from Ttangkkeut Village in Haenam, is ground into the kimchi to provide Haenam Kimchi's unique umami flavor. The manufacturer making the kimchi is 'Haeju Mulsan,' located in Ttangkkeut Village, Haenam.

Kang Myung-shin, Executive Director (Head of Media Group) at LG HelloVision, said, "As a commerce operator based in the region, LG HelloVision aims to contribute to sustainable commercialization that coexists with the region through product development utilizing Haenam County's specialties. Starting with the launch of Haenam Kimchi, we will discover many excellent products where the region plays the leading role in every process from production to distribution."

This content was produced with the assistance of AI translation services.