Ediya Coffee Unveils New Product in Collaboration with Sanrio Characters

Ediya Coffee announced on the 12th that it will collaborate with global character company Sanrio Korea to launch various new products under the ‘Sanrio Characters’ brand on the 20th.

New collaboration product between Ediya Coffee and Sanrio Characters.
[Photo by Ediya Coffee]

The three new beverages introduced through this collaboration feature the characteristics and colors of Sanrio Characters such as My Melody, Pompompurin, and Kuromi reflected directly in the drinks. The ‘My Melody Strawberry Flatccino’ combines savory cream cheese with sweet and tangy strawberries, topped with sparkling sprinkles for a visual treat. The ‘Pompompurin Cream Puff Flatccino’ blends sweet caramel and smooth custard, generously topped with cookie crumbs for a crispy texture. The ‘Kuromi Mango Peach Ade’ is a fragrant and sweet ade with peach and mango flavors, highlighted by a striking purple gradient visual.

Alongside the beverages, the ‘Cinnamoroll Creamy Choco Potato Cookie’ is a snack featuring thin potato crackers with real chocolate, with packaging that emphasizes the Cinnamoroll character.

For customers who want to collect the characters, MD products are also introduced. Two types of ‘Cold Cups’ feature My Melody and Kuromi characters adorably designed on the lids, with a generous 530ml capacity and included straws to enhance product convenience. The ‘Kuromi Cushion’ is released as a large-sized cushion with a cozy feel.

Gift cards, suitable for gifting or personal use, are offered in two types. Designed with the charming details of Sanrio Characters, these rechargeable gift cards can be used repeatedly at all Ediya Coffee stores nationwide or through the Ediya Members app.

Ediya Coffee will hold a pre-promotion for customers eagerly awaiting the Sanrio Characters collaboration new products. From the 13th to the 19th, customers who participate in the quiz event on Ediya Coffee’s official SNS and website will be entered into a draw, where a total of 480 winners will be randomly awarded Sanrio Characters collaboration product exchange vouchers.

This content was produced with the assistance of AI translation services.