Lotte Department Store Officially Opens Oatree Popup... Asia's First Arrival in Jamsil

At Jamsil Lotte World Mall Basement 1st Floor
50 Types of Sneakers 'Medalist'
Also Showcasing 3 Super Vintage Models

Lotte Department Store will showcase the official pop-up store of the casual brand 'Autry,' famous for its classic sneakers 'Medalist,' for the first time in Asia.

A customer is looking at sneakers at the Otrie pop-up store in Lotte World Mall, Jamsil, Songpa-gu, Seoul.
[Photo by Lotte Department Store].

Lotte Department Store announced on the 12th that it will open an Autry pop-up store on the B1 floor of Jamsil Lotte World Mall until the 30th of next month, selling various products including shoes and clothing. Autry, known for its tennis shoes, is a brand with a 40-year history originating in the United States, and has recently gained popularity among the MZ generation (Millennials + Generation Z) amid the classic sneaker boom. About 70% of Autry's customers are in their 20s and 30s, showing high loyalty among young consumers. Recently, demand has increased for classic sneakers such as tennis shoes and court shoes, which allow for versatile styling, rather than heavy and bulky 'ugly shoes.'

The pop-up will feature over 100 items across all product categories of Autry, including sneakers, clothing, and accessories. Approximately 50 types of the globally popular Medalist sneakers will be showcased. The brightly colored Medalist sneakers in green, red, and other hues are exclusive products sold only by Lotte Department Store through this pop-up. Additionally, the pop-up will introduce clothing items such as T-shirts, hoodies, and training pants, as well as accessories like hats and bags, which have not been released domestically before. It will also preview kids' products to be launched in the Spring/Summer 2024 season.

To commemorate the pop-up opening, the 'Super Vintage' model crafted by Italian artisans will also be presented. The 'Super Vintage Medalist,' inspired by Autry's early sneakers first introduced in the 1980s, is handmade, giving each product a unique character. Super Vintage, Crack Super Vintage, and Glue Finish Super Vintage models will be available for sale.

This content was produced with the assistance of AI translation services.