'Song Eun-i Kim Sook's Secret Guarantee' Podcast First Backstage Open
Two-Way Communication Fandom Business Platform
First Bstage Opened as a Podcast
Secret-Protected Goods Purchasable via Shop Function
The era of 'fandom business' has arrived for podcast content as well. Fandom business company BeMyFriends announced on the 1st that "‘Song Eun-i Kim Sook's Secret Guarantee (Secret Guarantee)’ has built a fandom communication space using its fandom solution ‘b.stage’." Secret Guarantee, which has been broadcasting via podcast since 2015, is a program where the two hosts provide counseling on concerns through their acquaintances and experts.
Secret Guarantee's b.stage platform, 'Bibo Jang Jidae(https://vivozangzidae.com)', operates centered around the listener (Ddaengddaengi) community and content. B.stage is a solution offering various functions including ▲content management ▲ fandom community building ▲ global e-commerce ▲ live streaming. Unlike the existing Secret Guarantee homepage, Bibo Jang Jidae enables two-way communication between fans and stars. Secret Guarantee plans to produce more active and rich content based on communication with fans. Listeners can interact with Secret Guarantee in various ways such as submitting stories, participating in surveys, and accessing behind-the-scenes content.
Bibo Jang Jidae also sells Secret Guarantee merchandise. This utilizes the ‘Shop’ feature of b.stage. Commemorative MDs such as towels, socks, and brick keyrings are sold. Official Secret Guarantee MDs sold through b.stage can be shipped to 208 countries worldwide. The official merchandise was developed with the help of BeMyFriends’ IP (intellectual property) specialist team.
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An opening commemorative event has also been prepared. From the 1st to the 14th, one fan who joins will be selected by lottery to receive two tickets to the ‘Bibo Show - Original 2023’ performance. Song Eun-i, CEO of Content Lab Bibo, said, "We are delighted to be able to communicate more closely with Ddaengddaengi through b.stage. We will strive to communicate more actively and provide enjoyment through entertaining planned content." Lee Ki-young, co-CEO of BeMyFriends, stated, "Based on BeMyFriends’ expertise and know-how in fandom business, we will actively support Secret Guarantee in building deeper relationships with fans and successfully expanding various businesses using its own IP."
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