McDonald's Introduces Two New Items Including 'McCrispy Hot and Cheese'

McDonald's announced on the 1st the launch of two chicken burgers, ‘McCrispy Hot & Cheese’ and ‘McSpicy Hot & Cheese’, which offer a unique flavor with spicy cheese sauce.

[Photo by McDonald's]

The McCrispy Hot & Cheese is an upgraded version of the McCrispy Classic Burger, a popular chicken burger menu since its release last year. It features McDonald's signature crispy exterior and tender interior 100% whole chicken thigh Cajun patty, enhanced with McDonald's exclusive spicy cheese sauce for a spicy and savory appeal. Additionally, the subtle sweetness from the McCrispy-exclusive Potato Brioche bun completes a more balanced flavor harmony.

The McSpicy Hot & Cheese adds a special touch with spicy cheese sauce to the McSpicy Shanghai Burger, known for its spicy whole chicken thigh patty, fresh tomato, and lettuce that provide rich texture and umami. The McSpicy Shanghai Burger, created considering the preferences of domestic customers who enjoy spicy flavors, is one of McDonald's representative chicken burgers that continuously receives customer love.

Along with the launch of the two new menu items, McDonald's is strengthening its chicken menu lineup by launching the ‘NewJeans Chicken Dance Campaign’ in collaboration with NewJeans. During the campaign period, orders will be served in special packaging designed using McDonald's iconic Golden Arches logo, burgers, French fries, and a rabbit character. The NewJeans Chicken Dance Campaign is conducted with the same concept across 10 Asian countries and is significant as the first global campaign led by McDonald's Korea.

This content was produced with the assistance of AI translation services.