Bentley Motors announced on the 1st that it has appointed designer Robin Page as the new Head of Design.


Robin Page is an automotive designer with over 30 years of extensive experience. Recently, he served as the Global Head of Design and UX at Volvo Car Group, where he established a new design language for Volvo's future electrification strategy.


Robin Page also worked at Bentley from 2001 to 2013, serving as Head of Interior Design. He was responsible for the interiors of Bentley's core models, including the iconic first-generation Continental GT, the flagship luxury sedan Mulsanne, and the State Limousine, of which only two were made exclusively for the British Royal Family.

Robin Page, the new Chief Design Officer at Bentley Motors. Photo by Bentley Motors

Robin Page, the new Chief Design Officer at Bentley Motors. Photo by Bentley Motors

View original image

Adrian Hallmark, Chairman and CEO of Bentley, said, “We are delighted to welcome Robin Page back to Bentley. He is a designer who helped lay the foundation of today’s Bentley Motors, including participating in the design of the first-generation Continental GT, which redefined the luxury grand tourer.”


Hallmark added, “Robin Page joins Bentley at a time when we are accelerating our journey towards full electrification by 2030 to create an even greater story. With his experience designing innovative cars and deep understanding of the Bentley brand, he will contribute to achieving Bentley’s goal of becoming a leader in sustainable luxury mobility.”


Robin Page emphasized, “Having worked at Bentley for a long time in the past, I have maintained a deep bond with the brand and have closely followed Bentley’s evolution even when I was elsewhere. I am pleased to return to Bentley to carry on its traditions, define new rules, and have the opportunity to establish a new design language for the brand’s first electric vehicle.”



Robin Page will succeed Tobias S?hlmann and will begin working at Bentley’s headquarters in Crewe, UK, starting this September. He will be responsible, along with about 50 Bentley designers, for the exterior, interior, color, and trim design of Bentley’s current and future full lineup, concept cars, and show cars.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing