"Poultry Price Increase and Early Heatwave... 'Samgyetang Ready Meals' Gain Popularity"
Shinsegae Food Olban 2 Types, Q1 Sales Up 62% YoY
Demand Surge Expected, Production Increased by 87%
The price of broiler chickens has risen sharply, and with the early onset of hot weather, consumer demand for Samgyetang ready-to-eat meals, which can be enjoyed conveniently at a reasonable price, has increased.
According to Shinsegae Food on the 31st, sales of the company's two Samgyetang ready meals, 'Olban' Nutritional Samgyetang and Samgyetang Jeong, increased by 62% in the first quarter of this year compared to the same period last year. The company analyzed that the reason for this popularity among consumers is that these products allow them to enjoy health-boosting dishes comparable to specialty restaurants at prices in the 10,000 won range, and they can be quickly prepared without using fire for a long time even in hot weather.
In addition to the two Olban Samgyetang products, about 10 health-boosting ready meals sold by Shinsegae Food, including savory Chueotang, traditional Samseon seafood Nurungjitang, and Pyongyang-style Mandu Jeongol, have received positive responses for their taste and cooking convenience, recording double-digit growth rates every year.
Shinsegae Food expects demand for Samgyetang ready meals to increase further as this summer's heat is predicted to start earlier than usual and chicken prices continue to rise. Accordingly, the company has increased the production volume of Olban Samgyetang by 87% compared to the same period last year and has started urgent additional production.
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Furthermore, in early June, Shinsegae Food plans to expand its health-boosting ready meal lineup by launching Olban Hanwoo Sagol Samgyetang, which uses domestic Samgyetang chicken with fresh ginseng, jujube glutinous rice, whole garlic, and a chicken broth directly simmered from chicken bones combined with Hanwoo beef bone broth to create a deeper flavor, in addition to the two Olban Samgyetang products.
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