Jjaekkak Island x Aideulnara Class Surpasses 10,000 Users in 7 Months

'Jjaegak Island' Offline Classes and Aideulnara Content
Expansion of 'Kids Center' in Apartment Complexes
"We Will Continuously Innovate Early Childhood Play Education Experiences"

LG Uplus announced on the 31st that the cumulative number of users of the online-offline integrated education service "Jjaegakseom x Idulnara Class," jointly operated by the kids-only platform "Idulnara" and the child care learning platform company "Jjaegakak-eo," has exceeded 10,000. This class connects Jjaegakak-eo's experiential kids cafe "Jjaegakseom" with LG Uplus's digital platform "Idulnara." The class is conducted for 50 minutes using digital content. It is currently operated at six Jjaegakseom branches nationwide.

The photo shows children attending a class at Jjaekak Island x Idelnara. (Photo by LG Uplus)

After seven months of operation, the cumulative number of users reached 11,708. It is analyzed that the synergy between Idulnara's play learning content and Jjaegakseom teachers' child care capabilities, along with the fusion of the advantages of digital content and offline classes, strengthened the customer experience. Reflecting the high customer demand for offline classes linked with digital content, LG Uplus and Jjaegakak-eo plan to continuously expand this service. Following the opening of a "Kids Center" in the community facility of Godeok Xi Apartments in Gangdong-gu last February, they have been operating "Home Care" since May, where Jjaegakak-eo care teachers visit homes to provide one-on-one classes. They plan to increase the number of such kids centers within apartment complexes to seven by the end of the year.

Park Jong-wook, CO of LG Uplus Idulnara, said, "We planned the classes so that children can experience Idulnara, which they used to access only digitally, at various offline touchpoints," adding, "We will continue to introduce differentiated content and expand offline classes linked to it, continuously innovating the educational experience for both parents and children customers."

This content was produced with the assistance of AI translation services.