Innocean Signs MOU with Siam Piwat, Thailand's Largest Retail Group

Innocean announced on the 31st that it has signed a Memorandum of Understanding (MOU) with Thailand's largest retail group, Siam Piwat, to create new business opportunities in the Southeast Asian market.

Innocean announced on the 31st that it has signed a Memorandum of Understanding (MOU) with Siam Piwat, the largest retail group in Thailand, to create new business opportunities in the Southeast Asian market. The photo shows Lee Yong-woo, CEO of Innocean (left), and Mayuree Chaiprompraith, Chairperson of Corporate Communications at Siam Piwat Group. Photo by Innocean.

Through this MOU, both companies agreed to collaborate on securing a global business value chain by exchanging creative and operational capabilities. Innocean will also jointly promote the renewal of Siam Paragon, Siam Center, Siam Discovery, ICONSIAM stores, pop-up stores, and content composition.

Innocean plans to serve as a 'platform' provider that supports domestic and international brand marketing communications personnel aiming to enter the Southeast Asian market, as well as helping to create new business opportunities.

Lee Yong-woo, CEO of Innocean, said, "This partnership will not only provide an opportunity to directly showcase domestic and international brands to Siam Piwat's premium consumers but also connect Korean and Thai cultural content, creating new business and creative opportunities."

This content was produced with the assistance of AI translation services.