Haitai Ppalrajjo Unveils Summer Limited Watermelon Gelato and Freddo

Filled with over half pure watermelon juice

Haitai Confectionery's Italian Rome 3rd generation authentic premium gelato 'Palazzo (PALAZZO)' announced on the 30th that it will introduce two types of gelato and freddo using watermelon, a representative summer fruit.

Haitai Palrazzio, Summer Limited Watermelon Gelato & Freddo Released
[Photo by Haitai Confectionery]

Unlike existing watermelon ice cream, the new product contains more than half of its volume in watermelon juice, making it richer and fresher. The company explained that by using watermelon juice that is cold-pressed and frozen at low temperatures, the taste and aroma of the fruit remain intact, and no unnecessary additives such as coloring or flavoring are added, resulting in a cleaner taste. The watermelon gelato blended into a smoothie freddo is convenient to enjoy. It preserves the fresh taste of gelato while adding the refreshing sensation of sparkling water.

Both products are seasonal editions available only in summer. They will be available nationwide at Palazzo and G.FASSI stores starting early next month. From the 7th of next month, for about two months, customers who purchase Coppagrande (3 flavors) and choose the watermelon flavor will receive a sweet and crispy cone topping for free as part of a promotional event.

This content was produced with the assistance of AI translation services.