LG Electronics and GS Construction Join Hands to Commercialize 'Smart Cottage' Project
Ryu Jae-cheol, LG Electronics Vice President, "Leading New Changes in Home Appliances and Construction Industries"
LG Electronics is partnering with GS Construction to launch a new concept of combined home appliance and space business using the small modular housing 'LG Smart Cottage.'
On the 30th, LG Electronics and GS Construction signed a business agreement for the commercialization and development of the Smart Cottage at LG Electronics' Gasan R&D (Research & Development) Campus in Geumcheon-gu, Seoul. The signing ceremony was attended by Ryu Jae-cheol, President of LG Electronics H&A Business Division, Lee Hyang-eun, Executive Director of LG Electronics H&A CX, Heo Yoon-hong, President of GS Construction Future Innovation, and Hong Ki-sang, Executive Director and Head of the Architectural Technology Research Center.
LG Smart Cottage is a small modular house in the form of a second house, unveiled by LG Electronics in March. LG Electronics developed the Smart Cottage focusing on new residential and work cultures such as workation (a neologism meaning working while enjoying a vacation) and 5-do-2-chon (living 5 days in the city and 2 days in the countryside).
Going forward, LG Electronics will combine its energy and HVAC technologies, premium home appliances, and smart home services with GS Construction's modular housing production technology to develop innovative new concept combined home appliance and space products. While LG Electronics will apply energy-efficient, space-customized premium appliances to fuse appliances and space in the commercialization of the Smart Cottage and develop new business models, GS Construction will be responsible for the design and production of the Smart Cottage based on prefabrication technology, which involves pre-manufacturing structures and assembling them on-site.
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LG Electronics expects that this agreement will accelerate the commercialization of the LG Smart Cottage business. There is also hope that the Smart Cottage can help solve regional population issues by replacing old rural houses or being used as housing for young people. President Ryu stated, "We will lead new changes in the home appliance and construction industries."
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