Hyundai Department Store Hosts High-Efficiency Home Appliance Festival with Participation from 17 Brands

Sales Increase 71% After Electricity Rate Hike Announcement

Hyundai Department Store announced on the 28th that it will hold the ‘High-Efficiency Energy Home Appliance Festival’ at 16 stores nationwide next month.

Models are introducing high-efficiency air conditioners at Hyundai Department Store.
[Photo by Hyundai Department Store]

The event will feature 17 home appliance brands including Samsung Electronics, LG Electronics, Winia, and Dyson. They will showcase new high-efficiency home appliances and offer special benefits such as exclusive promotions.

From the 1st to the 18th of next month, Hyundai Department Store will give department store gift certificates equivalent to 5% of the purchase amount for home appliances, and customers who purchase Samsung Electronics and LG Electronics products worth more than 10 million KRW will receive an additional 100,000 H Points. Additional discounts and special price events are also prepared by brand.

According to Hyundai Department Store, from the 1st to the 24th of this month, sales growth of high-efficiency home appliances increased by 44.1% compared to the same period last year. In particular, sales increased by 71% after the announcement of the household electricity rate hike on the 16th.

A Hyundai Department Store official said, “We have prepared this event so that customers can reasonably purchase premium home appliances that incorporate new technologies maximizing energy efficiency in line with the trends of the high inflation era,” and added, “We will continue to offer marketing events that meet seasonal trends to customers visiting the department store.”

This content was produced with the assistance of AI translation services.