Yeosu Gwangyang Port Authority Strengthens Communication by Inviting Korea Maersk

Gwangyang Port Shipping Company Maersk Invites Customers for Impressive Marketing

Yeosu Gwangyang Port Authority (President Park Seong-hyun, YGPA) announced that it promoted Yeosu Gwangyang Port invitation marketing targeting Korea Maersk over two days from the 24th to the 25th, and sponsored and watched the Jeonnam Dragons VS Ulsan Hyundai FA Cup Round of 16 soccer match.

YGPA distributed promotional pamphlets and broadcast promotional videos to about 7,000 spectators of the Jeonnam VS Ulsan soccer game, and supported local events such as employees and their families watching the soccer match.

In the Jeonnam Dragons vs Ulsan Hyundai FA Cup Round of 16 soccer match, Park Seong-hyun, President of Yeosu Gwangyang Port Authority, Jeonnam Dragons players, and player escort children are taking a commemorative photo.
Photo by Yeosu Gwangyang Port Authority

Also, during the game, various discussions were held with the Korea Maersk Vice President, who was invited as the ceremonial first pitch thrower, regarding ways to attract new deep-sea routes to Gwangyang Port to strengthen route connectivity and increase transshipment cargo volume.

President Park Seong-hyun said, “We will contribute to the win-win development of the local community through new marketing initiatives that combine communication enhancement events for local residents and invitation marketing events for shipping companies,” and added, “Through YGPA’s unique customer satisfaction marketing, we will improve understanding of Yeosu Gwangyang Port and contribute to increasing container cargo volume.”

Meanwhile, YGPA reported that through full-scale alliance shipping company marketing, skips of Gwangyang Port container liner services have decreased and the punctuality of port calls has been restored.

Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.