Korean Version of Buffett Lunch... A Meaningful Meal with Jeong Eui-seon, Park Jae-wook, and Noh Hong-chul

Thirty MZ generation individuals who promised to spread positive social influence met with Chung Eui-sun, Chairman of Hyundai Motor Group, Park Jae-wook, CEO of Socar, and Noh Hong-chul, CEO of Noh Hong-chul Genius Co., to empathize and communicate about ‘Godsaeng (God生) and Tenacity (不屈, Tenacity) for Dreams.’ Godsaeng is a newly coined term among the MZ generation meaning a life lived diligently and systematically, serving as a role model to others.

On the 25th, the Federation of Korean Industries (hereinafter FKI) held the first public communication project, the Korean version of lunch with Buffett, titled ‘Godsaeng One Meal’ at the FKI Hall. Chairman Chung Eui-sun of Hyundai Motor Group, CEO Park Jae-wook of Socar, and CEO Noh Hong-chul of Noh Hong-chul Genius Co. participated. The 30 MZ generation attendees were selected from applicants based on the creativity, feasibility, and impact of their talent donation plans. This was to spread small but positive social influence through talent donation for society rather than money (auction). Attendees came from diverse backgrounds including university students, job seekers, freelancers, startup CEOs, self-employed individuals, and early-career workers.

The first part of the event featured Chairman Chung, CEO Park, and CEO Noh exchanging questions and answers with the host. They talked about their impressions of meeting the MZ generation, reasons for participating, their usual Godsaeng routines, current dreams and plans, recent Godsaeng practices, and methods for managing mental health. In the second part, the leaders and groups of 10 attendees each shared honest conversations over hamburgers.

One attendee at Godsaeng One Meal said, “I got a glimpse of Chairman Chung’s Godsaeng, which I usually cannot see. I gained valuable insights at a crucial time in shaping my life, which greatly helped me in choosing my career path.” They added about the event’s purpose of donating talents instead of money, “I feel excited and proud thinking that I can make a small but positive impact on society.”

Lee Sang-yoon, Head of the CSR Division, commented on the significance of the event, saying, “It must have been a precious experience and memory for the youth,” and added, “I hope the advice received from the leaders today becomes a turning point in their lives.”

FKI plans to continue expanding communication channels with the MZ generation by hosting more Korean version lunches with Buffett in the second half of the year.

This content was produced with the assistance of AI translation services.