A Fiery Challenge with a Summer Hiking Theme

Black Yak announced on the 25th that it has released a new summer campaign video and photo shoot featuring its exclusive model Son Seok-gu, centered around the theme of summer hiking.


Black Yak's Summer Campaign Photo Shoot with Actor Son Seok-gu<br>[Photo by Black Yak]

Black Yak's Summer Campaign Photo Shoot with Actor Son Seok-gu
[Photo by Black Yak]

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Through this campaign, which captures Son Seok-gu enjoying the journey of climbing various paths in nature and embracing freedom, Black Yak delivers the message to experience nature more intensely and take on challenges during the hot summer.


The hiking items worn by Son Seok-gu in the campaign, including T-shirts, pants, trail running vests, and bags, are all filled with Black Yak’s high-performance products. They incorporate functionalities essential for summer outdoor activities such as cooling, moisture absorption and quick drying, breathability, and elasticity.


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The video and photo shoot of the summer campaign featuring Black Yak and Son Seok-gu can be viewed on Black Yak’s official channels, including its online mall, Instagram, and YouTube.


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