Embodying the Meaning of Clean Beauty... Coupang Beauty Division Holds Plogging Event at Hangang Park

Garbage Collection Initiated Around Jamwon Hangang Park Area

On the 19th, Coupang announced on the 24th that employees from the Beauty Division conducted plogging along the Han River area for the purpose of public interest activities to protect the environment. Plogging is an activity that involves picking up trash while jogging, and is a compound word of the Swedish term meaning 'to pick up ears of grain' and the English word 'jogging.'

Employees of Coupang Beauty Headquarters are taking a commemorative photo after participating in a plogging event at Hangang Park on the 19th [Photo by Coupang].

The Coupang Beauty Division employees who participated in this event collected trash around Jamwon Hangang Park and the Hannam Bridge area and cleaned up the surrounding environment. Coupang's Beauty Division explained that the plogging activity was carried out as a public interest effort to practice the motto of their clean and vegan beauty business (good consumption for myself and the planet). Last year, Coupang's Beauty Team established a clean and vegan beauty category and introduced a vegan emblem, reflecting their commitment to 'sustainability' and strengthening related categories.

A representative from Coupang's Beauty Division said, "It was rewarding to contribute to the local community and environmental protection through this event," adding, "We will continue to raise consumer interest in clean and vegan beauty through various activities."

This content was produced with the assistance of AI translation services.