LG Electronics Launches Micro LED Signage 'LG Magnite' Globally

Optimized for Virtual Production
Durability Enhanced with Black Coating...Vivid Color Expression

LG Electronics announced on the 24th that it will launch a new micro LED signage product optimized for virtual production in the global market.

The newly released 'LG Magnite' (model name: LBAF) is optimized for 'virtual production studios' that create backgrounds with a giant display wall and simultaneously film characters and backgrounds.

LG Electronics is launching the micro LED signage 'LG Magnite,' optimized for virtual production, globally. The photo shows a production image of content being filmed in front of a background created with 'LG Magnite.'
[Photo by LG Electronics]

LG Magnite, which features a black coating on the display surface, is highly durable, making it suitable for shooting environments that require dismantling and reinstalling, while also delivering deep black colors and vivid hues. LG Electronics' proprietary display surface treatment technology ensures accurate color representation without distortion even when filmed from various angles. The refresh rate, indicating the number of screen outputs per second, supports 7680Hz?double that of existing LG micro LED signage?rendering background images smoother and more natural.

This product constructs a giant signage by stacking modular screens. In particular, the locking mechanism connecting the screens is simple, and the screens connect via grooves like assembling blocks, providing excellent installation convenience. This allows easy installation tailored to various studio structures and shooting concepts. The seams between screens can be bent inward up to 10°, enabling the entire display to appear curved, thereby enhancing immersion.

Additionally, it supports features such as ▲elimination of rolling shutter effects where black lines flicker on the screen when filming the display with a camera ▲synchronization of parallax between screen output and camera shooting ▲LG Connected Care, which monitors signage status in real time and allows remote control.

Baek Gi-moon, Executive Vice President and Head of LG Electronics' ID Business Division, said, "With overwhelming image quality and technologies optimized for virtual production, we will establish ourselves as a trusted business partner in the next-generation content production market by leading with the new 'LG Magnite' product."

This content was produced with the assistance of AI translation services.