Dongwon F&B, First in Korea to Appoint a 'Virtual Human' Using the 'Denmark' Model

Implementing the Family Concept 'Sinsun Family'
Strengthening Communication with the MZ Generation through Online and Offline Marketing

Dongwon F&B announced on the 24th that it has selected a virtual human family of four as the model for its premium dairy brand 'Denmark.' This is the first time in Korea that a virtual human family has been planned and adopted as a brand model.

Dongwon F&B's First Domestic Family Concept Virtual Human Model Photo by Dongwon F&B

The virtual human family's name is 'Sinsun Family.' The characters are divided into Sinsunhan (father), Osinsun (mother), Sinsunhee (daughter), and Sinsunhae (son), virtually representing different generations enjoying the fresh and healthy 'Denmark' dairy products in various ways.

Dongwon F&B chose virtual humans as models targeting the MZ generation (Millennials + Generation Z), who are familiar with virtual worlds on social networking services (SNS) and value unique experiences. Going forward, the company plans to communicate with the MZ generation through various short-form content on Instagram, TikTok, and other platforms, as well as through pop-up stores and other online and offline marketing activities.

A Dongwon F&B representative said, "Through the virtual humans practicing health management in daily life, we aim to create a unique brand image for Denmark that consumers can relate to and feel close to."

This content was produced with the assistance of AI translation services.