GS25 "Consumers Prefer 'Ugly but Affordable Fruits' Amid High Inflation"

Good Chamoe Sales Reach 10,000 Packs in Just 3 Days

GS25 announced on the 24th that its 'Good Chamoe,' which went on sale on the 19th, sold more than 10,000 packs in just three days.

The model is selecting the Good Chamoe melons sold at GS25.
[Photo by GS Retail]

Good Chamoe is a product operated as part of ESG management. It consists of 4 to 9 chamoe melons with a sugar content of 12 Brix or higher, and is priced at least 30% cheaper than regular chamoe due to irregular size, shape, or blemishes.

A similar product, 'Good Apple,' also saw cumulative sales this year increase by 117% compared to the previous year. While regular apples accounted for 80% of sales last year and Good Apples 20%, this year the ratio has shifted to an even 50-50, with the share of Good Apples increasing significantly.

Seo Han-gyu, MD of the GS25 Convenience Store Fresh Team, stated, "This is analyzed to be due to the trend of seeking practical consumption amid high inflation following COVID-19."

This content was produced with the assistance of AI translation services.