Paris Baguette Unveils 'Premium Tart Cake'

Paris Baguette announced on the 23rd that it is launching a series of authentic French desserts, the ‘Premium Tart Cake’ series, and is expanding its cake market.

Paris Baguette 'Fresh Strawberry Rare Cheese Tart'.
[Photo by Paris Baguette]

A ‘tart’ is a representative French dessert made by placing various fillings such as cream, cheese, and fruit on top of a crispy baked dough called ‘tartelette.’ It allows for various variations depending on the ingredients and is widely known as a luxurious dessert loved worldwide for its elegant appearance.

Paris Baguette plans to nurture tarts as the next-generation cake trend item in response to the premiumization trend in the cake and dessert market.

The premium tart cakes feature a crispy tartelette topped with French Kiri cream cheese, stirred over 1,000 times to achieve a deep and rich flavor, and generously adorned with fresh seasonal fruits, enhancing not only the taste but also visual satisfaction. Paris Baguette especially focused on differentiating the tartelette, which determines the tart’s flavor. The tartelette is baked with sweet sucre dough aged for more than 48 hours, and chocolate is sprayed inside using the Pistole method, resulting in a crispier texture and sweeter taste.

The representative products include four varieties: ▲‘Fresh Strawberry Rare Cheese Tart,’ harmonizing the sweet taste of domestically grown strawberries with savory cream cheese ▲‘Green Grape Rare Cheese Tart,’ stacked with rich cream cheese, refreshing green grapes, and sweet and sour blueberries on a crispy tartelette ▲‘Orange & Grapefruit Rare Cheese Tart,’ featuring a perfect harmony of tangy sweet orange, grapefruit, and cream cheese ▲and ‘Blueberry Rare Cheese Tart,’ generously piled with rich cream cheese and sweet and sour blueberry juice on a crispy tartelette.

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