Emart24 Launches Snack Brand 'Yojeumdwaese'

Plans to Continue Offering Seasoned Makgopchang and Smoked Samgyeopsal in the Second Half of the Year

Emart24 announced on the 23rd that it is launching the anju brand 'Yojum Dwaese' and introducing refrigerated anju products.

Emart24 has launched the refrigerated side dish brand 'Yojeum Dwaese' and introduced six types of side dishes as the number of customers purchasing side dishes along with alcoholic beverages at convenience stores has increased.

On this day, three products including 'Yangnyeom Makgopchang', 'Chamnamu Hunje Samgyeopsal', and 'Tongmaneul Dakgeunwi' were introduced, followed by the sequential release of 'Jjolgit-han Sunsal Jokbal' and 'Mas-issneun Chal Sundae' on the 25th, and 'Budeureoun Samgyeopsuyuk' on the 1st.

The Yojum Dwaese anju products can be easily enjoyed by simply removing the paper packaging and heating them in the microwave for 1 minute 30 seconds to 2 minutes 30 seconds.

Emart24 explained, "With the surge in home drinking since COVID-19 and the rising prices, more customers are looking for convenient anju products to enjoy with alcoholic beverages at convenience stores, so we decided to launch the anju brand accordingly."

To commemorate this launch, Emart24 plans to hold a discount event next month for six Yojum Dwaese products.

Emart24 also plans to continuously introduce popular anju menu items from pojangmacha in the second half of the year.

This content was produced with the assistance of AI translation services.