Kim Jaegyeom, CEO of Lotte Homeshopping, "The Biggest Crisis Since Founding... Need to Strengthen the Basics"

22nd Anniversary, Announcement of Core Values SEED
Fast Execution and Challenge · Core Focus · Strengthening Fundamentals · Respect for Diversity

"It is time to abandon old customs and make a new start. To overcome the crisis, let's strengthen the basics and focus on the core."

On the 23rd, Kim Jae-gyeom, CEO of Lotte Homeshopping, announced the company's core value for overcoming the crisis, 'SEED,' at the 22nd anniversary event held at the headquarters in Yeongdeungpo-gu, Seoul. He said, "Although this is the most challenging period since the company's founding, I trust the capabilities of the employees who have led the company's growth through numerous crises over the past 22 years," and the announcement was made to refresh the heavy atmosphere caused by recent bans on early morning broadcasts and deteriorating performance.

Kim Jae-gyeom, CEO of Lotte Homeshopping, is announcing the core value for overcoming crises, 'SEED,' at the 22nd anniversary event broadcast live on YouTube on the 23rd.
[Photo by Lotte Homeshopping].

During the event, which was broadcast live on YouTube, CEO Kim explained SEED as "a seed for cultivating a new organizational culture at Lotte Homeshopping, symbolizing hope for the future and the behavior of employees," and described its components as ▲ Simple & Speed (fast execution and challenge) ▲ Efficient (focus on core) ▲ Empowerment (strengthening basics) ▲ Diversity (respect for diversity).

He expressed the intention to focus on strengthening fundamental competitiveness and solidifying internal stability especially in times of crisis. The main content is to boldly eliminate unnecessary tasks to simplify work and concentrate on the core. When Kim became the head of Lotte Homeshopping at the end of last year, he set expanding in-house brand development, strengthening the media commerce business, and improving work methods efficiently by avoiding formal tasks as key objectives. He plans to reduce inefficient work by up to 50% to create an environment where employees can focus on their primary duties.

CEO Kim urged, "I ask employees to firmly establish the basics with the mindset of being number one themselves." He also pledged to lead the creation of an organizational culture that recognizes and respects differences and promotes communication. He plans to build a culture of professional expertise and flexible collaboration. CEO Kim has emphasized the attitude of boldly applying new methods that benefit the company even if they conflict with existing systems or practices. Lotte Homeshopping plans to carry out various internal campaigns to internalize the core value SEED.

Meanwhile, at the event, an awards ceremony was held to appreciate the efforts of 79 long-term employees who contributed to the company's development. CEO Kim emphasized, "As this is a time when new thinking and ways of working are needed, let us all overcome the crisis together by adopting the core value SEED as the behavioral standard of Lotte Homeshopping employees."

This content was produced with the assistance of AI translation services.