Lotte Chilsung launches 'Deohada Hovenia Tea'..."Added dietary fiber to Hovenia"

Lotte Chilsung Beverage announced on the 22nd that it will launch a functional labeled product, "Thehada Hovenia Tea," containing 'inulin and chicory extract,' which is known to help improve blood cholesterol levels.

Thehada Hovenia Tea not only contains inulin and chicory extract but also increases the content of 100% domestically sourced Hovenia extract to 22,000 mg (55% solids), allowing for a deeper and richer taste, and it also contains 5.4 g of dietary fiber.

The packaging features a photo of the main ingredient, Hovenia, and the functional labeling on the front, making it easy to recognize the product's ingredients and functions at a glance. The capacity is 500 mL, and it uses an aseptic PET bottle with a sterile filling process.

This product, which adds functionality to the rich aroma and savory taste unique to Hovenia tea, is available for purchase at convenience stores nationwide, large supermarkets, and Lotte Chilsung Beverage's official direct mall, "Chilsung Mall," as well as other online sales channels.

A Lotte Chilsung Beverage representative said, "We differentiated it from the existing Hovenia tea by adding functional ingredients that can help improve blood cholesterol levels while maintaining the same taste. We plan to continue introducing various functional labeled foods through the Thehada brand and provide consumers with a wide range of beverage options."

This content was produced with the assistance of AI translation services.