GS25 Launches 1+1 'Bb Pizza' Offering Two Pizzas for the Price of One

The Second Frozen Specialty Product Presented with Cookat

GS25 announced on the 22nd the launch of 'BbPizza,' the second frozen specialty product introduced in collaboration with Cookat.

The model is posing while holding 'Pp Pizza' at GS25.
[Photo by GS Retail]

BbPizza is the second frozen specialty product that GS25 is launching together with Cookat. Since acquiring Cookat, Asia's largest food company, in January last year, GS25 has been releasing various frozen ready meals (HMR). In January, they also launched 'Kkukmandu,' a product playfully named using the initials of Cookat.

BbPizza, as the product name suggests, contains two 7-inch pizzas, suitable for single-person consumption. It features a savory flavor by using two types of cheese: mozzarella and cheddar. BbPizza is available not only at GS25 convenience stores but also through offline channels such as the GS The Fresh supermarket and online channels including GS Fresh Mall and the Our Neighborhood GS app for delivery and pickup.

A GS Retail official stated, "In response to the recent significant increase in demand for frozen ready meals at convenience stores, we have continuously introduced products that stand out with taste, price, and catchy names. Through the excellent product competitiveness and collaborative synergy between GS Retail and Cookat, we will continue to present differentiated frozen specialty products."

This content was produced with the assistance of AI translation services.