2023 Donghaeng Festival Ends with Abundance, Special Discounts on SME Products

The Donghaeng Festival Ends on the 28th
Online Special Exhibition Continues in Week 4
"Various Discounts and Events Prepared"

The '2023 Donghaeng Festival That Brings Great Success When Together,' which started on the 1st, is approaching its final stages. Special discounts on products from small and medium-sized enterprises (SMEs) and small business owners will continue into the fourth week of this month. The Donghaeng Festival will conclude on the 28th.

Over the past three weeks, the Donghaeng Festival has supported the expansion of sales channels for SME and small business products through various online and offline special exhibitions. In particular, the ‘Woorimil Whole Chicken Karaage’ sold through the online special exhibition generated approximately 64 million KRW in sales during the festival period from the 1st to the 14th.

In the fourth week, online special exhibitions will be held through major distribution channels such as TMON, WEMAKEPRICE, and 11st, along with discount events for SME and small business products on TV home shopping and live commerce platforms. MUSINSA and Olive Young will also continue their special discounts. On-site sales of small business products will take place at the Hyundai Outlet in Songdo, Incheon.

Jo Kyung-won, Director of Small Business Policy at the Ministry of SMEs and Startups, stated, “As the Donghaeng Festival enters its final phase, we hope the public will participate in the SME and small business product discount events running until the 28th and not miss out on the various discounts and events. We also ask for widespread participation in the ‘Nationwide, Join Forces!’ campaign to greatly contribute to revitalizing domestic consumption in Korea.”

This content was produced with the assistance of AI translation services.