Coupang Beauty, 'Senka Pop-up Store' In-Store Experience + Rocket Delivery

Coupang Cleansing Foam No.1 Senka Perfect Whip
Special Promotion with QR Code in Popup

Coupang announced on the 19th that it will hold an event in collaboration with a beauty pop-up store where customers can receive products via Rocket Delivery.

Coupang is partnering with the beauty brand 'Senka' to hold an event selling Senka products through Coupang to visitors of the pop-up store 'Jiuneun Yeonguso'. The pop-up store will be held from the 20th to the 29th at Gallery The Bom in Seongsu-dong, Seoul.

A customer is browsing products at the 'Erasing Lab' popup store in Seongsu-dong, Seoul, organized through a collaboration between Coupang and the beauty brand 'Senka' [Photo by Coupang].

The pop-up store Jiuneun Yeonguso was opened to celebrate the 20th anniversary of the launch of Senka Perfect Whip. Senka Perfect Whip was the best-selling cleansing foam product on Coupang in the first quarter of this year. The pop-up store features five products from the Perfect Whip line, including 'Perfect Whip Facial Wash A' and 'Perfect Whip White Clay.'

The pop-up store offers various experiential elements such as all Perfect Whip products, foam trials, quizzes, lucky draws, and photo zones, but there is no checkout counter. Event products can only be purchased through Coupang. The venue is designed for customers to experience the products firsthand and then purchase them via Coupang.

Customers who access Coupang through the QR code inside the event venue will also receive special benefits. Coupang Wow members can enjoy free shipping regardless of the purchase amount. Instead of carrying purchased products around, customers can receive their orders the next day via Rocket Delivery.

A Coupang representative said, "We are holding this pop-up store together with Senka, which has been consistently loved by Coupang customers," and added, "We will continue to collaborate with various brands to expand customer benefits and experiences."

This content was produced with the assistance of AI translation services.