Genesis Launches '2023 G70 and G70 Shooting Brake'

Genesis brand (hereinafter Genesis) announced on the 18th that it will launch the improved model of the G70, the ‘2023 G70·G70 Shooting Brake,’ on the 19th and begin full-scale sales.

The 2023 G70·G70 Shooting Brake features ▲a new 2.5 turbo engine and high-performance Brembo brakes as standard ▲enhanced interior and exterior details emphasizing luxury ▲standardization of customer convenience features and addition of new specifications, strengthening driving and braking performance as well as convenience.

Genesis newly added a gasoline 2.5 turbo engine to the 2023 G70·G70 Shooting Brake and operates it as a standard feature. Accordingly, Genesis will sell the G70 in two lineups: gasoline 2.5 turbo and the existing gasoline 3.3 turbo, while the G70 Shooting Brake will be sold with a single gasoline 2.5 turbo engine.

The standard gasoline 2.5 turbo engine boasts a maximum output of 304 horsepower (ps), more than 50 horsepower higher than the existing 2.0 turbo engine model, and a maximum torque of 43.0 (kgf·m), delivering best-in-class power performance.

The 2023 G70·G70 Shooting Brake’s design inherits Genesis’s unique design identity of ‘dynamic elegance.’ It also enhances the driver-centered interior design. While maintaining the existing excellent driving convenience technologies, new features have been additionally equipped to provide customers with a pleasant and comfortable driving experience. Convenience features highly preferred by customers, such as front seat ventilation and rear seat heating, have been standardized to enhance product value.

The selling prices of the 2023 G70 are ▲Gasoline 2.5 Turbo 43.15 million KRW ▲Gasoline 3.3 Turbo 48.05 million KRW ▲Shooting Brake Gasoline 2.5 Turbo 45.11 million KRW.

Genesis will start sales of the 2023 G70·G70 Shooting Brake from the 19th and conduct various promotional activities including ▲advertising campaigns ▲Genesis Studio Hanam exhibition ▲Taean Circuit experience events.

The TV commercial will express the agile yet stable driving feel of the 2023 G70·G70 Shooting Brake as ‘Sangmo Dolligi’ (a traditional Korean spinning ribbon dance), and a digital film capturing the vehicle’s sporty driving sensibility will be promoted. In mid-June, an open gallery will be operated at Genesis Studio Hanam, exhibiting the 2023 G70·G70 Shooting Brake alongside photographs of the G70 by photographer Kim Juwon.

Additionally, Genesis plans to offer a Taean Circuit experience event for customers who purchase the 2023 G70·G70 Shooting Brake, providing an opportunity to experience the thrilling driving sensation unique to the G70. A Genesis official stated, “The 2023 G70·G70 Shooting Brake is characterized by the standard installation of the gasoline 2.5 turbo engine, delivering power performance above 300 horsepower,” adding, “As a highly refined Genesis entry model, it will provide a dynamic yet luxurious driving experience.”

This content was produced with the assistance of AI translation services.