Starbucks Summer e-Frequency Gift Event Starting from the 25th

Starbucks Korea announced on the 18th that it will hold a 'Summer e-Frequency Event' offering giveaways at stores nationwide from the 25th to July 10th.

Starbucks Korea's e-Frequency event giveaway.
[Photo by Starbucks Korea]

The Summer e-Frequency is a gratitude event held for 11 years since 2013, where Starbucks members who complete the e-frequency by purchasing a total of 17 beverages, including 3 mission drinks, receive giveaways.

This year’s giveaways include three types of 'Starbucks Side Tables' in collaboration with the global outdoor brand Helinox, and two types of 'Starbucks Pan and Plate' (a pan and plate combo) produced by a kitchenware specialist company.

Customers who complete the e-frequency can receive one of the five giveaway items on a first-come, first-served basis. When the giveaways run out, three free beverage coupons (tall size) will be provided.

Starbucks operates a mobile reservation system to minimize customers’ waiting time in stores. All giveaways can be picked up through reservations made via the mobile app.

Last year, there was controversy when a carcinogen (formaldehyde) was detected in the 'Summer Carry Bag' given as a giveaway during Starbucks’ e-frequency event.

Starbucks explained that it has strengthened quality control of giveaways this year to prevent such incidents. They launched a Quality Safety Center and conduct quality management not only in food hygiene but also in non-food areas, verifying the safety of all products.

A Starbucks representative said, "This year’s giveaways also underwent testing according to Starbucks’ enhanced quality safety standards," adding, "All items went through more than three rounds of safety inspections and confirmations."

This content was produced with the assistance of AI translation services.