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Kakao Entertainment announced on the 18th that more than 170,000 people have joined the celebration through Melon’s 'Congratulations on Turning Twenty, Melon' event on the music platform Melon. This event celebrates and commemorates the 20th anniversary since the service launched in 2004 together with its users. Currently, Melon's cumulative number of subscribers has surpassed the entire population of South Korea.
The 'Congratulations on Turning Twenty, Melon' event, which started on Coming-of-Age Day, the 15th, allows participants to choose their favorite congratulatory card for twenty-year-old Melon and share it on KakaoTalk or Twitter. A total of 1,022 people will receive instant prizes. Even if not selected, participants are provided with a playlist composed of songs fitting for the age of twenty. Additionally, 26 users born in 2004, the same year as Melon, have a chance to win special gifts such as a MacBook Pro.
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Over the three days since the event began, a relay of congratulations from more than 170,000 users has continued. On Twitter, event-related keywords entered the real-time trending topics on Coming-of-Age Day. Heo Junhyuk, head of Kakao Entertainment’s Melon Business Division, said, “Having grown together with the moments when music is needed, ‘Twenty-Year-Old Melon’ aims to fulfill its role as an app for 50 million people this year with new benefits and events,” adding, “We will continue to nurture the value of music while spending a passionate twentieth year together.”
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