Choi Tae-won Appears at Tongin Market "Please Become an Ambassador for the Busan Expo"

'2030 Busan Expo Bid' Guerrilla Promotion Activities
Engaging with Over 40 Global Supporters

Choi Tae-won, Chairman of the Korea Chamber of Commerce and Industry, visited Tongin Market on the evening of the 17th to carry out promotional activities for the bid with the '2030 Busan World Expo' global supporters.

Chairman Chey Tae-won of the Korea Chamber of Commerce and Industry (left) is promoting the 2030 Busan Expo guerrilla campaign with supporters at Tongin Market in Seoul on the 17th.

The Korea Chamber of Commerce and Industry held a guerrilla promotion event for the Busan Expo with about 40 Expo supporters composed of domestic and international youth around the Seochon area in Jongno-gu. The supporters divided into groups to promote the Expo at Seoul's Tongin Market, Seochon alleys, and Sejong Food Street.

At Tongin Market, Chairman Choi conducted interviews related to the Expo targeting merchants, foreign tourists, and other visitors, and gave out souvenirs. He provided merchants with Expo paper bags for product packaging and asked them to participate in the supporters' activities.

Chairman Choi said, "There are still many people who do not fully understand why we are hosting the Busan Expo and why it is necessary for us. Explaining this well, especially when global youth explain it, will be even more effective."

He continued, "For the future, if South Korea wants to advance to the next level, we need to play a role globally. It is important how much South Korea can contribute to solving the problems the world faces."

Chairman Choi bought oil tteokbokki at the market with the supporters, greeted the market merchants, and appealed for support for the Expo.

Chairman Chey Tae-won of the Korea Chamber of Commerce and Industry (center) is promoting the 2030 Busan Expo guerrilla campaign with supporters at Tongin Market in Seoul on the 17th.

When a foreign supporter asked, "I am curious about why you work so hard to attract the Busan Expo," Chairman Choi explained, "After the Korean War 70 years ago, Korea created a miracle. Now, the Busan Expo is a way for Korea, which created the Miracle on the Han River, to contribute to the world."

Regarding effective ways to promote the Busan Expo worldwide, he said, "Offline promotion is as important as companies working hard to promote overseas in various countries, but online promotion such as SNS will be very important in the future." He also suggested, "When filming promotional dance videos, dancing to famous songs from other countries would be effective for global promotion."

Afterward, Chairman Choi had dinner with about 10 supporters at a nearby lotus leaf rice restaurant. While drinking Makgeolli with the supporters, when Chairman Choi shouted "Busan," the supporters responded by shouting "Expo" and toasted.

Chairman Chey Tae-won of the Korea Chamber of Commerce and Industry (left) is communicating over dinner with the 2030 Busan Expo supporters at a restaurant near Tongin Market in Seoul on the 17th.

An official from the Chamber said, "This event was planned as a guerrilla promotion where Expo supporters ‘directly visit’ traditional markets and other places to reach foreign tourists," and evaluated, "Young people of various nationalities participated together, creating a bright atmosphere and active citizen participation."

Meanwhile, the Expo supporters were launched in March with 100 members. At the time of launch, there were 30 foreigners, but due to continued high interest, the number expanded to 120 (70 Koreans and 50 foreigners). In April, they held a welcoming event for the BIE inspection team’s visit to Korea and produced promotional videos for the Expo, sharing them through social media and engaging in various activities.

Chairman Chey Tae-won of the Korea Chamber of Commerce and Industry (left) is taking a commemorative photo with the 2030 Busan Expo supporters at a restaurant near Tongin Market in Seoul on the 17th.

This content was produced with the assistance of AI translation services.