[This Week's Books] 'Marketing B Textbook' and 5 More

◆Marketing B Textbook = This is a practical marketing basics book written by a marketing expert with over 20 years of experience in the advertising field. It conveys marketing know-how established through collaborations with companies such as McCann Erickson, McDonald's, Lotte Group, Samsung Electronics, and Reebok. The author states that the focus was strictly on practical concepts. According to the author, marketing theories from famous scholars are often abstract, alien, and not helpful for fieldwork. He shares his own experience of struggling alone to master practical skills. Rather than being an ‘A’ textbook, it is introduced as a ‘B’ textbook because it contains practical knowledge rather than concepts. It covers creative thinking, the starting point of marketing, marketing concepts, the Basic Four of marketing, marketing messages, Brand Positioning Statement (BPS), concepts, insights, and trends. Actual marketing cases from domestic companies increase reader interest. (Written by Noh Ki-tae · Troy Mokeuma)

◆Sound of Money = Eccentric entrepreneurs who made fortunes with ingenious ideas: Elon Musk, the ‘wolf draped in cashmere’ Bernard Arnault, chairman of luxury group LVMH; Warren Buffett, a genius investor who passionately loved money; Steve Jobs of Apple, who created the revolutionary iPhone; and Chung Ju-yung, the small giant who built Hyundai Group. What do they have in common? The author says they were all great music lovers. They applied musical inspiration to their businesses and achieved great success. Taking an attitude of 30% song research and 70% life research, the author established a new theory called ‘Sound of Money,’ literally ‘the sound that makes money,’ through the lives of domestic and international celebrities. The book discusses the successes, failures, and music of 13 global figures, including Elon Musk, who was greatly influenced by David Bowie’s song about UFOs. (Written by Park Sung-geon · Sam & Parkers)

◆Unexpected Art Museum = There is a saying that you see as much as you know. This book is a liberal arts guide to developing an eye for masterpieces. The author mixes hidden backstories with typical masterpiece introductions to pique readers’ interest. The book asks questions such as, ‘What is the standard of a masterpiece?’ ‘Is a painting that was a masterpiece then still a masterpiece now?’ and ‘Can artistic value be an artist’s immunity privilege?’ It also introduces various artists anew. For example, Mary Beth Edelson, a female artist from the 1970s who collaborated female artist photos with Leonardo da Vinci’s The Last Supper; Artemisia Gentileschi, an 18th-century Italian female artist known for works like Venus and Cupid, who was once forgotten but recently reappraised; and Paul Gauguin, revered as a French Post-Impressionist painter, who is reexamined as a sexual predator who abused teenage children. (Written by Kim Sun-ji · Bright)

◆Philosopher’s Walking Class: On Happiness Reached by Two Feet = This book contains advice from great philosophers who connect the simplest human act of ‘walking’ with ‘a happy life.’ The author explains that walking in nature is valuable beyond maintaining health or healing. Only when one leisurely walks in nature, leaving behind a busy daily life, can one truly meet oneself and move toward happiness. A well-known German philosopher and walking enthusiast, the author weaves together his own experiences of walking in nature and historical figures who enjoyed walking, along with philosophical reflections. He also quotes wisdom from ancient Eastern and Western philosophers such as Laozi, Socrates, and Epicurus, who spoke about ‘a happy life,’ advising that fundamental elements leading to happiness can be gained through walking. (Written by Albert Kitzler · Pureunsoop)

◆Art Tech Bible = As the global art market expands, last year the domestic art market also entered the 1 trillion won era. The perception of art investment, once considered exclusive to the wealthy, is changing, and recently, demand for art transactions among the general public, including the MZ generation, is increasing. So, what knowledge is necessary for art tech that can guarantee future asset value? The author, who has worked as an art advisor for 20 years, introduces detailed content from the principles of art collection to the structure of the art market, art transaction techniques, and global art market trends. The author points out that the art market has less liquidity and slower information derivation compared to stock or real estate markets, but since the value of artworks lasts at least 2-3 years and sometimes decades, it is recommended to approach it with patience. Furthermore, the ability to read market universality is important and can be sufficiently developed through learning. (Written by Lee Ji-young · Yooyoung)

◆Daughter, Never Postpone Learning About Money = A 22-year veteran analyst introduces principles of money and life to her daughter who wants to live confidently without being intimidated by money. After suddenly losing her mother at age 21, the author felt her mother’s absence at important moments in life and wrote this book while recording stories that would help her own daughter. The author shares investment principles gained through various cases encountered during over 20 years as an analyst, including sudden wealthy individuals, self-made rich, asset management rich, and those who went bankrupt overnight. She emphasizes that there is a psychology of money and practical investment methods for stocks and real estate that apply regardless of changing environments, and knowing these is the foundation of financial technology. She also explains from the perspective of behavioral economics why rich people don’t trust statistics, why it’s best to start investing with small amounts, and why following the 5% rule when spending money is beneficial. (Written by Park So-yeon · Maven)

This content was produced with the assistance of AI translation services.