Reebok-Lotte Chilsung Trevi Collaborate on Tennis-Themed Label Packaging

Fashion and Beverage Unique Collaboration

Sports brand Reebok announced on the 17th that it will collaborate on beverage label packaging with Lotte Chilsung Beverage's Trevi, themed around tennis.

Reebok-Trevi Collaboration Package Campaign
[Photo by LF]

Reebok's 'Club C 85' is a representative sneaker line that first debuted as a tennis court shoe in 1985. Trevi, the number one brand in the sparkling water market, will actively promote its marketing activities this summer as a light drink to enjoy on the tennis court.

The two brands plan to enhance marketing effectiveness through a unique collaboration based on the common theme of tennis, transcending industry boundaries, and to deliver a new kind of enjoyment to the MZ generation (Millennials + Generation Z) who seek culture and stories.

The collaboration slogan is 'Love All Trevi with Reebok.' Inspired by the tennis match starting chant 'Love All,' it signifies that Trevi and Reebok are welcoming the new season together as if starting a tennis match. The beverage labels feature plain, peach, lemon, grapefruit, and lime flavors, each represented by the color of a different tennis ball.

Meanwhile, Reebok is holding an event to commemorate the collaboration with Trevi until June 23. You can access the event site through the QR code on the back of the collaborative beverage label by Reebok and Trevi.

This content was produced with the assistance of AI translation services.