Lotte Holds Large-Scale Export Consultation Meeting for SMEs in Australia

Participation of 100 Domestic Small and Medium Enterprises

Lotte announced on the 17th that it will hold the 'Korea Brand Expo' export consultation meeting with the Korea Trade-Investment Promotion Agency (KOTRA) from the 18th to the 21st in Sydney, Australia, to help small and medium-sized enterprises (SMEs) explore overseas markets.

Lotte will hold the 'Korea Brand Expo' export consultation from the 18th to the 21st in Sydney, Australia. [Photo by Lotte Homeshopping]

The Korea Brand Expo started in 2016 as a win-win program by Lotte Home Shopping to assist domestic SMEs struggling to develop sales channels in overseas markets. Since last year, it has expanded into an integrated project involving Lotte Holdings and six distribution affiliates. This year, Lotte Wellfood, Lotte GRS, and Lotte Ventures also participated.

About 100 excellent domestic SMEs and approximately 150 buyers from the Oceania region (Australia and New Zealand) will participate in the consultation meeting. The event will provide opportunities for one-on-one export consultations, sharing know-how on product placement, and product localization consulting to explore entry into overseas distribution markets. A showcase event exhibiting 110 products from domestic SMEs will also be held.

Alongside a product promotion event targeting local customers at the outdoor plaza of Sydney Harbor, Hallyu cultural performances such as K-pop cover dance, K-food cooking shows, and Korean traditional dance will be presented.

This content was produced with the assistance of AI translation services.