Lotte Mart and Supermarkets Expand Direct Sourcing of German Drugstore DM Brand

'Ballea' Launches Over 40 New Products Exclusively in Korea

Lotte Mart and its supermarkets announced on the 17th that they have exclusively launched over 40 new products of 'Balea,' the health & beauty private brand of the German drugstore company DM, in South Korea.

A consumer is looking at Balea products at LOB's Plus Zeta Flex store in Songpa-gu, Seoul.
[Photo by Lotte Mart]

They introduced the 'Balea Men' shaving razor and cleanser men's care line for the first time in Korea and additionally launched the oral care brand 'Dontodent.'

New value-for-money set products introduced this time include the 'Balea Shampoo & Conditioner Set,' 'Balea Hand Cream 3-piece Set,' and 'Balea Hand Wash Set,' totaling seven types of sets.

Previously, Lotte Mart had an exclusive contract with DM since 2018 and had been exclusively operating beauty products such as ampoules and hand creams.

Lotte Mart explained that this significant expansion of the brand lineup to include hair, facial, and body products through global joint sourcing was in response to the recent surge in overseas direct purchases and the increasing demand for cost-effective products.

A Lotte Mart representative said, "We will continue to strengthen the operation of globally popular products and overseas direct sourcing products to provide customers with a differentiated shopping experience."

This content was produced with the assistance of AI translation services.