Samsung C&T SSF Shop, Fashion Stylog 'Diver' Revamped

Industry's First Diary-Style 'Fashion Stylelog' Introduced
Diver Grade and Reward System Simplified
Image-Centered UI/UX Improved

Samsung C&T Fashion Division's fashion and lifestyle specialty mall SSF Shop announced on the 16th that it has renewed the fashion style log 'Diver,' a space where customers freely communicate, share content, and experience the effects of collective intelligence.

Diver My Log Page
Photo by Samsung C&T Corporation

SSF Shop launched Diver in January last year with the concept of a space for people who are 'immersed' in the fashion loved by the world (Sesapae) and a place to 'try on (diver)' their favorite brands. Since then, the cumulative number of visitors increased by 330% compared to the same period last year until April this year, and the number of content posts increased by more than 50%. 80% of Diver users are in their 20s and 30s, and the gender ratio is 4 to 6 between men and women, respectively, showing a diverse range of content from young users without gender bias.

SSF Shop introduced the industry's first concept of a 'fashion style log' in the form of a fashion diary. This was to consistently record one's style and easily grasp trends. Additionally, Diver users' grades and reward systems were simplified to strengthen motivation for activity. The previous four-tier grading system was unified into the 'Deep Diver' grade. Users can obtain the Deep Diver grade by uploading more than 100 pieces of content. Once achieving the Deep Diver grade, various event participation benefits such as experience groups and special exhibitions are granted.

The UI and UX were also revamped with an image-centered approach. When entering the style content detail page, users can continuously explore content by scrolling. Also, tagged products in the style, collections of styles by product, and similar product information can all be checked on a single page.

Kim Dong-woon, Executive Director of the Online Sales Division, stated, "Through the industry's first fashion style log diary, we will provide a new dimension of space experience where users can enjoy the fun of recording their styling daily and explore the fashion sense of Divers."

This content was produced with the assistance of AI translation services.