Hyundai Department Store Partners with Startups to Launch 'MZ Healthcare' Store

20 Billion Investment in Digital Healthcare 'KickTheHurdle'
Personalized Health Supplements Offered to MZ Customers

Hyundai Department Store announced on the 16th that it has invested 2 billion KRW in the digital healthcare startup 'Kick the Hurdle.' Through this investment, the company plans to introduce a new type of personalized 'healthcare store (tentatively named Fitamin Lab)' at The Hyundai Seoul in the second half of this year, offering customized health functional foods (hereinafter referred to as health supplements) tailored to MZ generation (Millennials + Generation Z) customers.

The newly launched healthcare store will recommend necessary nutrients through AI-based surveys and health consultations with pharmacists, and provide coaching on how to take them. Additionally, all health supplements customized for each individual customer will be sold in single-dose packages, and a monthly subscription delivery service will also be introduced.

A Hyundai Department Store official stated, "Investing in startups is regarded as a successful model of mutual growth, as it strengthens differentiated content competitiveness from the department store's perspective, while startups can expand their sales networks and diversify their product portfolios." He added, "We will continue to discover and invest in startups with differentiated content to diversify our business portfolio and consistently offer new content to our customers."

This content was produced with the assistance of AI translation services.