Rising Popularity of Mupung Air Conditioners... Samsung Electronics Holds 48.6% Share of Domestic Air Conditioner Market in Q1

Driving Performance of Grade 1 Energy Efficiency Wind-Free Air Conditioners

Due to the popularity of the Wind-Free air conditioner, Samsung Electronics' domestic air conditioner market share in the first quarter of this year approached 50%.

According to market research firm GfK on the 14th, Samsung Electronics recorded a 48.6% share of the domestic air conditioner market (by quantity) in the first quarter. During the same period, LG Electronics' market share was 32.5%.

Samsung Electronics has maintained a high market share of over 40% in the domestic air conditioner market, except in 2019 (37.6%), following a 43.6% share in 2013. It has held the top position for 10 consecutive years up to last year (41.0%).

A Samsung Electronics model is introducing the Wind-Free Air Conditioner at the Samsung Store Daechi branch located in Daechi-dong, Seoul. (Photo by Samsung Electronics)

In particular, in the first quarter of this year, the sales proportion of Grade 1 energy efficiency Wind-Free air conditioners doubled compared to the previous year. Despite the contraction in demand for home appliances due to the economic downturn, customers' preference for models with high energy efficiency appears to have influenced this trend.

Samsung Electronics is introducing Wind-Free air conditioners that reduce energy consumption. Following stand-type, wall-mounted, and home system air conditioners, last month they launched the 'Bespoke Wind-Free Air Conditioner Window Fit,' the first window-type air conditioner to feature Wind-Free cooling, expanding customer choices.

The 2023 Bespoke Wind-Free Air Conditioner Gallery models all have energy efficiency ratings of Grade 1 to 2, and the home Wind-Free system air conditioners all received Grade 1 energy efficiency ratings. The window-type Wind-Free Air Conditioner Window Fit also earned a Grade 1 energy efficiency rating.

For the Wind-Free Air Conditioner Gallery, Samsung also released an energy-specialized model with cooling efficiency 10% higher than the minimum standard for Grade 1 energy efficiency.

Samsung Electronics explained that when using Wind-Free cooling, power consumption can be reduced by up to 90% compared to maximum (MAX) cooling, and by utilizing the 'Artificial Intelligence (AI) Saving Mode' of SmartThings Energy, energy usage can be further reduced by 20%, easing electricity bill burdens.

However, LG Electronics stated that the GfK data announced by Samsung does not accurately reflect sales from LG Best Shop, which sells the most LG Electronics products, so there is inevitably a difference from the actual domestic market share. An LG Electronics official said, “LG Electronics has never officially disclosed product sales figures to GfK.”

This content was produced with the assistance of AI translation services.