Samsung Fire Internet Car Insurance Enrolled 3.26 Million Last Year... 2 Million Increase in 8 Years

Number One in Subscribers for 9 Consecutive Years

The number of subscribers to Samsung Fire & Marine Insurance's internet-exclusive car insurance product surpassed 3 million last year, nearly tripling in 8 years. It has maintained the number one position for 9 consecutive years with a renewal rate exceeding 90%.

Samsung Fire & Marine Insurance announced on the 14th that the number of subscribers to its internet-exclusive car insurance 'Direct Chak' reached 3.26 million last year. This represents a 267% growth over 8 years compared to 1.22 million in 2014.

Samsung Fire & Marine Insurance, which entered the direct insurance market as a latecomer by launching the industry's first internet-exclusive car insurance in 2009, has held the number one spot in subscribers for 9 consecutive years after rising to first place within 5 years.

The renewal rate also exceeds 90%. This means that about 9 out of 10 customers who subscribed once did not change their insurance company at the time of renewal and re-subscribed to Samsung Fire & Marine Insurance Direct. In particular, it was explained that the renewal rate was higher than average among drivers in their 40s and owners of imported cars.

A representative of Samsung Fire & Marine Insurance Direct Chak said, "The renewal rate of Samsung Fire & Marine Insurance Direct Chak car insurance is at the highest level in the industry, which can be seen as clear evidence of customer satisfaction," adding, "We will continue to strive to ensure that even one out of ten who have not re-subscribed will definitely come back with good prices and services."

This content was produced with the assistance of AI translation services.