Lotte Mart to Sell Only Watermelons with Sugar Content Over 11 Brix This Year
Expansion of Distribution Process from Existing 4 Steps to 7 Steps
'Lotte Mart Watermelons Are Always Delicious!'
On the 14th, Lotte Mart announced that this year it has strengthened the watermelon inspection process from 4 steps to 7 steps to sell only guaranteed high-quality watermelons.
This year’s watermelons are part of Lotte Mart’s project to enhance the competitiveness of fresh food quality called 'Freshness Renewed,' and only watermelons with a sugar content of 11 Brix or higher are displayed for sale.
Lotte Mart explained that the quality improvement was achieved by adding the steps of 'managing cultivation logs at production sites,' 'secondary additional sorting,' and 'additional inspection at logistics centers' to the existing 4-step watermelon receiving process, which included house cultivation → defective product selection → machine sorting by sugar content and weight → random sampling.
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Shin Hansol, MD of the Fruit Team at Lotte Mart, said, "To present high-quality watermelons, we traveled an average of 3,000 km per month for three months, visiting major production areas such as Haman, Nonsan, and Buyeo. Since the watermelons have undergone thorough inspection steps, we can confidently say that Lotte Mart’s watermelons are the best, and we ask for your great interest."
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