Seven Eleven Cuts Ties with Lim Chang-jung... Only Selling Remaining Stock of 'Soju Hanjan'

[Image source=Yonhap News]

Seven Eleven is taking steps to 'cut ties' with singer Lim Chang-jung, who has become embroiled in controversy following a stock price decline triggered by the foreign securities firm Soci?t? G?n?rale (SG) Securities.

A Seven Eleven representative stated on the 10th, "We have decided not to sell any more once the current inventory of 'Soju Hanjan' is sold out." Earlier, in February, Seven Eleven partnered with Lim to launch the premium distilled soju, Soju Hanjan. Lim was directly involved in every aspect of the product, from selecting raw materials to designing the bottle, and the initial batch of 100,000 units sold out within a month due to its popularity.

However, suspicions arose that Lim might be involved in the SG Securities incident, causing problems. Initially, Seven Eleven took the stance of monitoring the situation, as Lim claimed to be a victim himself. But after it was revealed that he attended a party hosted by suspected stock manipulation groups and public opinion worsened, the company reportedly decided to halt sales.

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