[Photo] LG Electronics Introduces Brand with New Identity Applied Nationwide

Promoting Brand Reinvention at Major Domestic Hubs

Starting from the 10th, LG Electronics will showcase brand promotional videos featuring its new visual identity on outdoor electronic billboards located at 17 major domestic hubs with high foot traffic, including Gwanghwamun, Gangnam Station, Yeouido, and Hongdae, for approximately two months. Last month, LG Electronics declared a brand reinvention to communicate with consumers in a younger and more dynamic way.

New promotional videos featuring LG Electronics' brand with the newly applied visual identity are being displayed on outdoor electronic billboards on both sides of the street near Hongdae Ipgu Station in Seoul. /
[Photo by LG Electronics]

A promotional video for the LG Electronics brand featuring the new visual identity is playing on digital signage at IFC Mall in Yeouido, Seoul. / Photo by LG Electronics

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