Beanpole Golf "Jeon In-ji's Question Mark, Through Golf Fashion Design"

Introducing Artwork Collaboration Products

Beenzol Golf, a brand under Samsung C&T Fashion Division, announced on the 10th that it will present a total of 16 styles of fashion items as a 2023 summer capsule collection through an artwork collaboration with professional golfer Jeon In-ji, whom the brand sponsors.

Beanpole Golf - Jeon In-ji, Artwork Collaboration
Photo by Samsung C&T Corporation

This artwork features designs utilizing question marks in various colors and shapes, reinterpreting the works that professional golfer Jeon In-ji, who debuted as an artist last December, showcased at an exhibition and integrating them into fashion.

Beenzol Golf applied graphics using the question mark artwork developed with professional golfer Jeon In-ji as design points on men's and women's round T-shirts, tote bags, ball cases, and more.

Professional golfer Jeon In-ji explained, "I am curious and strive to question and learn through constant 'question marks' rather than accepting situations as they are," adding, "Through this, I wanted to convey a message through design that both golf and life can approach their essence more closely."

Ban Dong-su, team leader of Beenzol Golf, said, "The Beenzol Golf capsule collection utilizing professional golfer Jeon In-ji's special 'question marks' was released as functional clothing with moisture-wicking and quick-drying properties suitable for summer rounds," and added, "We planned to provide a special experience to customers who like Jeon In-ji by applying various accessories through embroidery and printing techniques."

This content was produced with the assistance of AI translation services.