Purmil Launches 'Tanaka's Kyaramer Yogurt'

The Nation's First Caramel Yogurt Launch
Contains Over 200 Million CFU/g Probiotic Lactic Acid Bacteria

Purmil has launched a new rich fermented milk product with caramel flavor called ‘Danaka’s Kyaramer Yogurt’.

Danaka’s Kyaramer Yogurt is a product developed using the recently popular ‘Danaka (comedian Kim Kyung-wook)’ as a model. It features reduced sourness and maximized sweetness compared to traditional yogurt, making it enjoyable for people of all ages. It also contains more than 200 million CFU/g of probiotic lactic acid bacteria.

This new product is the first caramel yogurt introduced to the domestic market, which was popular in the Japanese market a few years ago. Purmil appointed Danaka as the model to help consumers become more familiar with caramel yogurt, which is armed with sweetness in a domestic yogurt market that mainly features fresh fruit flavors and sour tastes. Danaka’s Kyaramer Yogurt has been on sale at nationwide discount marts since the 25th of last month and plans to enter large retail stores and convenience stores as well.

A Purmil official said, “Purmil is currently undergoing a complete transformation to shift to a structure that generates operating profit through strengthening its own brand power and establishing an Original Equipment Manufacturing (OEM) system,” adding, “We launched the new product aggressively to increase market share.”

This content was produced with the assistance of AI translation services.