Increasing Demand Centered on the MZ Generation
Customers in Their 20s and 30s Account for 56%

Gyowon Tour's travel brand 'Yeohaengiji' announced on the 9th that the reservation rates for Mongolia package products from February to April this year increased by 329%, 107%, and 60% respectively compared to the previous month.


Travel Easy Mongolia Package Night Sky Scenery <br>[Photo by Kyowon Tour]

Travel Easy Mongolia Package Night Sky Scenery
[Photo by Kyowon Tour]

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The Mongolia products are characterized by a high proportion of customers in their 20s and 30s. Among the customers who booked Mongolia products this year, 56% are in their 20s and 30s. Yeohaengiji is holding a special exhibition called 'This is Mongolia' for customers seeking unique experiences from the MZ generation (Millennials + Generation Z) to middle-aged and older adults. The products are designed in various options ranging from 2 nights 3 days to 7 nights 8 days so that customers can choose according to their schedule and preferences.


The representative product is 'Mongolia Ulaanbaatar and Arburd Desert 4 nights 5 days.' It offers a fulfilling trip including sightseeing in Ulaanbaatar, Terelj Grassland, and Ger experience. In the Arburd Desert, travelers can enjoy sand sledding and desert camel experiences, and stay in a modern ger while clearly observing the stars in the night sky.


'Mongolia Ulaanbaatar Namgobi 7 nights 8 days' is a product that allows you to fully experience the essence of Mongolia. It visits Honggorin Els, the flower of the Gobi Desert and the largest desert in Asia, Bayan Zag, the world's largest dinosaur fossil excavation site, and Yolyn Am, where ice does not melt even in summer.



A Yeohaengiji official said, "Mongolia is attracting attention as an attractive travel destination because the highest temperature in midsummer is around 20 degrees Celsius, making it comfortable to travel, and once you leave Ulaanbaatar, you can fully experience the great nature such as grasslands and deserts." He added, "We hope you create special memories in Mongolia through the Mongolia travel products offered by Yeohaengiji."


This content was produced with the assistance of AI translation services.

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